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About Us


Our Story

My Little Angel is a family-run business launched in July 2010 and based in Sydney, Australia. We started the business after experiencing how difficult it was to find stylish maternity wear and great quality classic baby clothing at reasonable prices. 

We are delighted to introduce the internationally renowned UK brand JoJo Maman Bébéto Australia and New Zealand and hope that you love their range as much as we do.

Our Mission 

Our philosophy is to provide beautiful, high quality baby and kid's clothing, practical baby products and stylish maternity wear at affordable prices.

From gorgeous Organic Sleepsuits to beautiful yet functional Swimwear, our baby & kid’s clothing range comprises of well-fitting, comfortable & practical outfits, made for having fun in!

Our flattering Maternity Essentials are ideal to wear throughout the season, in super soft jersey and cotton, with our Feeding Tops being a key item once baby has been born.

Shopping with us should be an enjoyable and easy experience, whether you are shopping for yourself and your child or buying a gift.

We believe in giving excellent customer service, through speedy delivery times, providing a complimentary gift-wrapping service and our no-fuss returns policy. 

Our range is constantly evolving, so we love to hear feedback from our customers - please let us know what other products you would like to see us stock.


Happy Shopping!


Founder – My Little Angel