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New mums sleep easy with launch of award-winning baby sleep aid in Australia - ewan the dream sheep™

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ewan™ the dream sheep by easidream®, the baby sleep aid recently crowned the winner in the Kids Category of the UK Gift of the Year Awards 2011, will be available for the first time in Australia via online retailer My Little Angel www.mylittleangel.com.au from 1st July 2011.

 

Lynda Harding, Director and Founder of easidream® said that since launching ewan™ the dream sheep in 2010, sales have increased rapidly, with ewan’s™ popularity growing on the back of his proven effectiveness at helping settle babies and toddlers to sleep.

Lynda commented: “I am thrilled that ewan™ has achieved so highly in the awards. Scooping Gift of The Year is truly fantastic and what’s more...ewan™ was so popular at The Harrogate Baby Show, that we quite literally sold out!” A great year ahead for ewan™!

 

Being stocked by the likes of Mothercare, John Lewis and JoJo Maman Bebe in the UK and having recently gone global due to worldwide demand, we are delighted to offer ewan™ to Australian consumers for the first time through our partnership with My Little Angel”

The arrival of her sixth baby prompted Lynda to design a product to soothe unsettled children and promote healthy sleep patterns for both parent and child. Following extensive research trials and input both from professionals and parents, ewan the dream sheep™ was born! He can be used from birth in almost any cot and helps babies and toddlers establish a healthy sleep pattern by closely mimicking certain sounds from the womb and recreating these within the cot. This ‘womb experience’ helps trigger a calming reflex, so reducing crying time and inducing quality sleep.

 

Helen O’Sullivan, Director of online retailer My Little Angel said she was genuinely excited to be involved with such a successful product and was confident that ewanTM would resonate well with the local market.

 

“With four soothing sounds, ewan™ makes bedtimes peaceful and calm. This is the perfect gift for every new mum.

 

ewan the dream sheep™ retails for $49.95 and will be available from 1 July via www.mylittleangel.com.au - register for updates or pre-order online now.

 

For media and industry enquiries and product information please contact info@mylittleangel.com.au